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Melbourne Victoria

Regional Events Fund | Stream Two: Event Growth and Development (EGD)

  • Applications Open:  until 30 June 2023
  • Grants: up to $500,000

This program supports events held in regional Victoria that demonstrated innovation in delivery and/or content.

Key Requirements

The eligible applicant must meet the main criteria include:

  • Calendar fit
  • Increasing brand equity
  • Financial viability
  • Economic benefits
  • Broader event impacts

The eligible applicant must include the following details:

  • Marketing plans that include:
    • Specific details relating to tourism marketing targeting intrastate audiences;
    • Description of target markets to understand where the event audience will be drawn from;
    • Proposed marketing activity and timelines;
  • Overview of the event;
  • Projected and past attendance, including local, intrastate, interstate and international (inapplicable);
  • Economic impact/ feasibility studies from independent organisations (where available)
  • Detailed revenue and expenditure budget, including financial support beyond the State Government; and
  • Demonstrated event feasibility and delivery including:
    • Event plans;
    • Resource management plans;
  • Demonstrated management capacity and plans to achieve future commercial sustainability.
  • How the event aligns with and supports:
    • State and regional tourism brands and attributes;
    • Broader Victorian Government priorities;
    • Calendar fit and timing;


What is eligible for funding?

The eligible events include those that:
  • Demonstrate consideration of local supply chains and showcase Victorian produce.
  • Show financial support beyond the state government including, but not limited to, local government.
  • Can provide an estimation of economic impact and yield particularly events held over more than one day.
  • Are positioned and staged to derive greatest benefit (outside of holiday periods or long weekends).
  • Focus marketing activities on driving visitation from outside the local area (intrastate/interstate).
  • Demonstrate growth and event innovation.
  • Align with broader government priorities.
  • Demonstrate financial sustainability and management capacity.
  • Align with state and regional tourism brands and attributes.
  • Appropriately showcase and celebrate Victorian Aboriginal culture.

What companies are eligible for funding?

The eligible applicants include:
  • Victorian Local Government Authorities
  • Private sector organisations (where projects will deliver a clear public benefit)
  • Not-for-profit organisations, including sporting, cultural and community groups that are an incorporated body, cooperative or association
  • Regional Tourism Boards (RTB)

Is this grant competitive or entitlement based?

Competitive. Your application will be assessed among other applications by a judging panel.

How can I increase my chances of winning this grant?

By engaging an accredited government grants consultant, such as Avant Group.

Competitive grants often require significant business case development and project analysis to support the application, this may include detailed presentations supporting the project’s merit, projected sales, cost-benefit analysis and more.

As part of your engagement with Avant Group, your account manager will assess the required documents and will provide the following as needed to support your grant submission.

Grant application writeup including a detailed presentation illustrating how the grant funding will contribute to your project, how the funding will contribute to the project’s budget, a project milestone plan, delivery timeline, impact on employment if applicable and a breakdown of the management and leadership team for the project

  • Industry analysis presentation
  • Competitor Analysis Presentation
  • Marketing and Sales Analysis Presentation
  • 3-5 year Cashflow Forecast
  • 3-5 year Balance Sheet Forecast
  • Cost-Benefit Analysis of Grant Funding
  • End-to-end grant application including information collating, analysis and application writing
  • CAPEX (Capital Expenditure) cost-benefit analysis
  • Stakeholder relations and Risk Mitigation Plans
  • Any other relevant forecasting that will support your application

How can I get help with my application? Or know if I’m likely to win funding?

Avant Group offers a no-obligation assessment of your eligibility for funding and will assess your likelihood of a successful grant application.