NT Visitor Experience Enhancement Program Round 9

Up to $150,000 in grant funding available
Applications are open until 1st of May 2025

The Visitor Experience Enhancement Program (VEEP) offers grants to Northern Territory tourism businesses aiming to improve customer experiences through product enhancements. With a total funding pool of $3 million, VEEP provides grants across three streams: military heritage tourism offerings, new product and experience development, and upgrading existing offerings.

This initiative supports the development and enhancement of tourism products to attract more visitors to the Northern Territory.

Key Requirements

There are three funding streams open. The streams are as follows:

1. Military heritage tourism offerings

This stream assists the military heritage tourism sector to undertake projects that will enhance their product or experience and deliver an improved on-ground visitor experience in the Northern Territory

$1 million funding pool
Grants of up to $80,000
Co-contribution of 50%

2. New product and experience development

Developing and offering new tourism products and experiences in the Northern Territory not only sees a broader offering for visitors to the NT, it provides a reason for return visitation and positive publicity.

$1 million funding pool
Grants of up to $150,000
Co-contribution of 25%

3. Upgrading and enhancing existing offerings

This stream assists the tourism industry to undertake projects that will enhance their product or experience and deliver an improved on-ground visitor experience in the Northern Territory.

$1 million funding pool
Grants of up to $80,000
Co-contribution of 50%

What is eligible for funding?

Eligible activities include, but are not limited to:

Infrastructure upgrades to enhance the tourism visitor experience
- new walking trails, upgraded or additional visitor accommodation, upgraded reception areas or foyers, retrofitting existing tour buses or cruise vessels
Implementation of new technology to improve the on-ground experience
Development of new experiences that diversify the tourism offering in the region
Applications that can demonstrate improved disability access
- access ramps, accessible bathrooms, audio tours, vehicle modifications
New tourism offerings and/or products that contribute to the conservation of the Territory’s natural and cultural values through enhanced sustainability
- weather mitigation works leading to year-round product delivery

What companies are eligible for funding?

Within the three funding streams, there are different eligibility criteria to meet.

1. Military heritage tourism offerings

Connect specifically to the Northern Territory’s military heritage
Demonstrate alignment to tourism related strategies
Provide an itemised project budget accompanied by quotes from NT suppliers (quotes and invoices from family or other registered business aligned to the applicant will not be accepted)
Outline a project plan with timeframe and commit resources to completing the project as outlined
Have a registered ABN and be a Territory enterprise
Be a member of a peak industry body related to tourism in the Northern Territory
Offer online bookable products or experiences
Provide at minimum a matching cash contribution.

2. New product and experience development

Express a vision to provide an innovative product or experience
Demonstrate alignment to Northern Territory tourism related strategies
Have a registered ABN and be a Territory enterprise
Be a member of a peak industry body related to tourism in the Northern Territory
Provide a business plan which outlines financial viability, competitive analysis and considers seasonality (approximately 2-3 pages)
Outline the project budget, timeframe and consider approvals/permits required
Seek Territory enterprises for project delivery (quotes and invoices from family or other registered business aligned to the applicant will not be accepted)
Be committed to the development of a bookable tourism product or experience
Provide a cash contribution which is a minimum of 25% of the total project cost.

3. Upgrading and enhancing existing offerings

Demonstrate alignment to Northern Territory tourism related strategies
Provide an itemised project budget accompanied by quotes from NT suppliers (quotes and invoices from family or other registered business aligned to the applicant will not be accepted)
Outline a project plan with timeframe and commit resources to completing the project as outlined
Have a registered ABN and be a Territory enterprise
Be a member of a peak industry body related to tourism in the Northern Territory
Offer online bookable products or experiences
Provide at minimum a matching cash contribution.

Is this grant competitive or entitlement based?

This is a non-competitive grant process, eligible project proposals that are deemed by the department to be of sufficient quality will receive funding.

How can I increase my chances of winning this grant?

By engaging a specialist government grants consultant, such as Avant Group to assist with eligibility checks and collation of relevant documentation.

As part of your engagement with Avant Group, your account manager will assess the required documentation and provide tailored support to strengthen your grant submission.

How can I get help with my application? Or know if I’m likely to win funding?

Avant Group offers a no-obligation assessment of your eligibility for funding and will assess your likelihood of a successful grant application.

This grant is open

Apply for this grant below:

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