Wine Tourism and Cellar Door Grant

Applications for Round 7 are open until 31 October 2025.
Applicants may receive up to $100,000 (GST exclusive) per application, based on 29% of the notional wholesale selling price of eligible rebateable domestic cellar door sales.

This grant supports wine or cider producers who add value by encouraging visitors to wine regions—driving wine tourism through physical cellar door experiences. It offers financial assistance proportionate to eligible domestic cellar door sales, with the objective of enhancing regional visitation and tourism.

Key Requirements

Applicants must:

Be a wine or cider producer

Be a legal entity registered for GST with an active ABN

Have made at least $1,207,000 (GST exclusive) in rebatable wine sales in the 2024–25 financial year

Have accrued rebatable domestic cellar door sales beyond the threshold used to meet that $1,207,000

Have paid the Wine Equalisation Tax (WET) on all eligible sales

Have owned or leased a physical cellar door in Australia during 2024–25 (either the applicant or related entity)

Hold a valid liquor licence for the cellar door in 2024–25

What is eligible for funding?

Eligible funding is calculated as 29% of the notional wholesale selling price of your eligible rebateable domestic cellar door sales (i.e. wine sold at your cellar door, beyond the threshold sales), up to a maximum of $100,000 (GST exclusive). Total program funding is capped at $10 million per financial year, and if applications exceed this cap, individual grants may be proportionally reduced.

Is this grant competitive or entitlement-based?

Entitlement. Wine producers who meet the eligibility criteria in the preceding financial year will be eligible.

How can I get help with my application? Or know if I’m likely to win funding?

Avant Group offers a no-obligation assessment of your eligibility for funding and will assess your likelihood of a successful grant application.

This grant is open

Apply for this grant below:

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